Milken Institute · Building a Brand in Midlife: A Conversation with Daphne Oz and Molly Sims | Global Conference 2026

1. 1. Daphne Oz launched her new podcast, "The Mothership," at the 2026 Milken Global Conference, aiming to be an "anti-doom scroll" for women.
2. 2. Molly Sims founded her beauty brand, Wise Beauty, in her mid-40s, identifying a significant gap in the market for women aged 35 and older.
3. 3. Sims' prior experiences with rejection and criticism in her modeling and acting careers built resilience, turning her into a founder who uses "nos" as motivation.
4. 4. Molly Sims advocates for "disciplined growth" in building a brand, emphasizing the importance of deeply understanding and catering to a specific customer base.
5. 5. Sims prioritizes marketing and "world-building" over strict adherence to immediate financial ROI, believing that some investments are crucial for long-term brand connection.
6. 6. Sims stresses the transformative potential of AI, stating it will not replace people but rather those who fail to learn how to use it effectively.
7. 7. Fostering a strong company culture with employees who are motivated to "win" is paramount, requiring careful hiring and swift action against toxic individuals.
8. 8. Sims highlights the importance of physical presence in the office for younger employees to foster learning, interaction, and visibility for career advancement.
9. 9. Molly Sims balances her demanding entrepreneurial and family life by making strategic choices, such as flying overnight to attend her children's events.