NBC News · Barnes & Nobles CEO shares his 'common sense' advice

1. 1. Barnes & Noble's CEO asserts that consistent effort in reading reliably improves one's mood.
2. 2. The CEO indicates an early start to his day, beginning his routine well before 7 AM.
3. 3. In his morning ritual, the CEO prioritizes making himself presentable *before* consuming his morning coffee.
4. 4. The CEO mentions a substantial consumption of coffee throughout his day, beyond just the initial morning cup.
5. 5. Barnes & Noble advises its store managers to always apply common sense and be nice when interacting with others.
6. 6. The CEO stresses that having a sense of humor is an essential personal quality that everyone needs.
7. 7. Despite his career as a bookseller, the Barnes & Noble CEO expresses a personal desire to become a farmer.